Photo retailer profit potential is at the core of Lucidiom’s latest APM kiosk software, version 7.5. At the PMA 2010 show, it was announced that the Lucidiom APM kiosk and software won the 2010 DIMA Photo Kiosk Shoot-out in Digital Order Station, Software Only and Multi-Function Photo Kiosk categories.
Lucidiom APM 7.5, which will ship early spring 2010, boasts new profit-building features like Bundle Prints and Premium Content Surcharges. Bundle Prints allow retailers to sell a package of products as a single item. APM 7.5’s new premium content surcharge feature lets the retailer offer premium creative content from popular designers to their customers and realize incremental revenue.
“Bundling is a proven marketing technique that offers customers a value package while increasing the store’s average sale at the same time, so we’ve built that sales strategy right into the software,” said Lucidiom President Steve Giordano, Jr. “Retailer branding is also reinforced through APM 7.5. Any creative product offered on the kiosk now can be automatically customized to include the retailer’s logo. So, now your business really can be the Hallmark of the photo industry with your logo on the back of your folded cards, photo books, etc.”
Giordano noted several consumer-facing enhancements, such as the auto-collage posters. “This feature means retailers now can offer the best of both worlds to their consumers. The customer can either select her photos and let the kiosk determine collage placement – meaning she’s no longer restricted by a template with a specific layout and number of photos – or she can start with one of the many professionally designed kiosk templates and go from there.”
APM 7.5 also incorporates the popular Print Review screen from Lucidiom’s award-winning, white-label photo website, Photo Finale. The Print Review screen, which appears just before the order is submitted, shows the customer exactly what each print will look like and provides the opportunity to adjust any cropping on the spot. Lucidiom APM 7.5 also adds support for Microsoft’s latest operating system, Windows 7, as well as 64-bit platforms.
Lucidiom APM kiosk software trademarks, regardless of the version number, are flexibility and openness. Lucidiom works with each retail partner to find the perfect kiosk platform, taking legacy equipment, printer hardware and service offerings into consideration. All Lucidiom products also are brand agnostic, allowing retailers to reinforce their own brand with customers.
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